The multiyear agreement will feature Andy’s, the award-winning frozen custard and treat shop, as the primary sponsor for Custer in three Xfinity Series races – the Andy’s Frozen Custard 300 April 13 at Texas Motor Speedway, the Chicago Street Race July 6 on the streets of downtown Chicago, and the Xfinity Series race Oct. 12 on the Charlotte (N.C.) Motor Speedway ROVAL.
When they are not the primary sponsor, Andy’s will have a yearlong associate presence on the No. 00 Ford Mustang, with branding on Custer’s firesuit.
“We’re fortunate to have worked with some of the best companies and drivers in motorsports throughout our 30-plus years of commitment to the sport,” said Andy Kuntz, CEO and owner of Andy’s Frozen Custard. “Stewart-Haas and Custer are no exception and we’re excited about the partnership. Not to mention, with a name like ‘Cole Custer,’ it’s as if we were meant to work together!”
Andy’s and motorsports fans won’t have to wait for the racetrack to get a taste of the excitement. Kuntz and Custer worked together to create a custom Concrete featuring the championship-winning driver’s favorite toppings.
Beginning in mid-March through race day in Texas on April 13, the Cole Custer Concrete will feature Andy’s vanilla frozen custard blended with Heath Bar, melted chocolate chips and smooth peanut butter.
“I’m genuinely excited about my new partnership with Andy’s Frozen Custard,” Custer said. “Competing in NASCAR is a privilege and success doesn’t come easily. You have to work hard for it, and when you taste success, you’re ready to celebrate.
“I’ve got a great partner in Andy’s Frozen Custard who makes the sweet taste of victory even sweeter.”
In addition to the new partnership, Andy’s continues to be the title sponsor for the fourth year in a row of the spring NASCAR Xfinity Series race at Texas Motor Speedway.
Andy’s Frozen Custard is the Official Frozen Treat of Texas Motor Speedway, allowing fans to enjoy Andy’s on-site through branded kiosks, treat trucks, and in suites.
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