Death Wish Coffee Backs Alfredo In Daytona 500

Alfredo

Death Wish Coffee will be the primary sponsor for Anthony Alfredo in next month's Daytona 500. (Sean Gardner/Getty Images for NASCAR photo)

MT. PLEASANT, Mich. – Death Wish Coffee will serve as primary sponsor of Anthony Alfredo and the No. 62 Beard Motorsports Chevrolet during the 66th running of the Daytona 500 next month.

The Great American Race, which opens the NASCAR Cup Series season, takes place Feb. 18 at Daytona (Fla.) Int’l Speedway. Alfredo will be attempting to make his second career Daytona 500 start.

This year’s Speedweeks will mark a continuation of Alfredo’s partnership with Death Wish Coffee, as the company has previously supported his efforts in the NASCAR Xfinity Series.

“Death Wish Coffee was one of my first sponsors when I came into the [NASCAR] national series,” said Alfredo, who will race full time in the Xfinity Series this year with Our Motorsports. “To take on the Daytona 500 with Beard Motorsports together is a full-circle moment and a huge accomplishment. I am very appreciative of their support to get us here and look forward to an amazing weekend.

“Death Wish Coffee has always helped me live up to the fast-paced life that I love both at the track and at home,” Alfredo added. “I’ll continue to be fueled by Death Wish Coffee on race day, for sure.”

Death Wish Coffee was founded in 2012 in Saratoga Springs, N.Y., and is Fair Trade Certified – ensuring fair wages and safe farming practices for their growers, and only the finest beans in their brews.

The name itself, Death Wish Coffee, refers to living boldly and outside the lines in everyday life.  

“Death Wish Coffee is truly the perfect partner for our race team and for the Daytona 500,” said Amie Beard, executive vice president of Beard Motorsports. “Living life to the fullest is what inspired and drove my dad in his own racing career. It’s why he started Beard Motorsports and what keeps our family coming back for more.

“We are thrilled to be able to field the No. 62 Death Wish Coffee Chevrolet in the Daytona 500.”

Next month’s Daytona 500 will mark Death Wish Coffee’s first time participating in the premier event on the NASCAR Cup Series schedule, though the brand has previously sponsored other cars at the Cup Series level.

“The Daytona 500 is monumental in the world of racing, and sports in general,” said Tom Ennis, President and CEO of Death Wish Coffee. “It’s about speed, fortitude, and hitting the gas on life. We fuel that kind of attitude and energy in anyone who drinks our coffee, and we are beyond excited to be part of this year’s race.”

The design for the No. 62 Death Wish Coffee Chevrolet will be revealed on social media prior to the kickoff of Speedweeks presented by AdventHealth.

Broadcast coverage of the 66th Daytona 500 will take place Feb. 18 at 2:30 p.m. ET on FOX, the Motor Racing Network and SiriusXM NASCAR Radio, channel 90.

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