Celsius Extends Deal With Allmendinger & Kaulig

Celsius Energy will sponsor A.J. Allmendinger in both the NASCAR Cup Series and the NASCAR Xfinity Series this year at Kaulig Racing. (Sean Gardner/Getty Images for NASCAR photo)

LEXINGTON, N.C. – Kaulig Racing and Celsius Essential Energy announced a continuation of their longstanding partnership on Friday ahead of the upcoming NASCAR season.

Celsius will remain the Official Energy Drink Partner of Kaulig Racing, as it has since 2021, and will serve as the primary partner in multiple races with AJ Allmendinger across both the NASCAR Cup Series and the NASCAR Xfinity Series.

Allmendinger’s first race of the year with Celsius branding will be the 66th running of the Daytona 500 on Feb. 18 at Daytona (Fla.) Int’l Speedway. Additional races will be announced at a later date.

Celsius is a premium alternative to traditional energy drinks. Made with seven essential vitamins and zero sugar, Celsius was made to help people live fit, exceed their goals, and elevate their everyday lives.

Celsius has been affiliated with Kaulig Racing since 2016, marking nearly a decade together this year.

“Celsius has always been important to everyone at Kaulig Racing,” said team president Chris Rice. “We encourage all our employees to take time for their health and fitness, and having a long-time partner that not only encourages the same, but aids our employees in doing so, is awesome.

It means a lot to us to continue this partnership as we go into our ninth season with Celsius.”

Last year, Allmendinger earned Celsius their first wins as a primary partner in both the Xfinity Series at Circuit of the Americas and in the Cup Series at the Charlotte Motor Speedway ROVAL in Concord, N.C.

“I’m excited about our continued partnership with Celsius,” said Allmendinger. “To see the growth of Celsius, even since I joined the team in 2019, has been really special. Celsius is the go-to energy drink for my team and I, and it was definitely fun to have it as part of our victory lane celebrations last season.

“We’re going to have a fun season as this brand continues to grow, and I look forward to representing them on and off the track.”