LOS ANGELES – NASCAR announced Tuesday that King Taco, one of the most famed Mexican quick service restaurant chains in Southern California, will serve as title sponsor for the NASCAR Mexico Series race at the Los Angeles Memorial Coliseum on Feb. 4.
The race, which precedes the third-annual Busch Light Clash at the Coliseum, will be called the King Taco La Batalla en El Coliseo (King Taco Battle at the Coliseum) and become the first-ever NASCAR Mexico Series race in the state of California.
“King Taco is the ultimate representative of the rich, Mexican heritage found throughout Southern California,” said Ben Kennedy, NASCAR’s Senior Vice President, Racing Development and Strategy. “We’re thrilled to collaborate with such a historic local restaurant chain to help showcase the electrifying racing of the NASCAR Mexico Series at the Coliseum.”
In addition to its NASCAR Mexico Series race entitlement, King Taco will also be Official Mexican Restaurant of the Busch Light Clash.
Founded in 1974, King Taco began its operation from a converted ice cream truck. On a summer night in 1974, Don Raúl and Doña Lupe stationed their taco truck next to an East LA bar where they became popularly known. Currently, the Mexican quick service favorite has expanded to 22 popular locations.
King Taco serves a wide variety of authentic Mexican foods and has been recognized by prominent food critics throughout the country. King Taco prides itself as one of the few surviving original Los Angeles restaurants.
“It’s amazing to have our brand be a part of such a groundbreaking event,” said Raul D. Martinez Jr., CEO of King Taco Restaurants Inc. “The opportunity to partner with the NASCAR Mexico Series is certainly a privilege, and we look forward to what should be a remarkable event.”
The King Taco La Batalla en El Coliseo will begin at 2 p.m. on Sunday, Feb. 4 and kick off a doubleheader day that concludes with the Busch Light Clash at 5 p.m.
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