Perfit To Be New MSR Presenting Sponsor

Perfit Corp. will be the new presenting sponsor of Must See Racing. (David Sink photo)

HOLLY, Mich. – The Midwest region’s premier winged asphalt sprint car series will have a revised name and new presenting sponsor for the upcoming year.

Announced Tuesday, the Perfit Corporation will extend its association with Must See Racing for the 16th straight season.

Previously known as the Must See Racing Engine Pro Sprint Car Series, featuring Perfit’s Engine Pro brand, the tour will rebrand as Must See Racing presented by next year.

Perfit Corp. services the wholesale market with next-day service of multiple parts brands and complete inventories of engine and performance parts in the Great Lakes region.

”We have been working with Jim (Hanks) hand in hand for many years. This opportunity to use through Must See Racing and MAVTV will help reach our target customers – engine machinists, professional engine builders, and e-commerce companies of all sizes,” said Perfit Corp. general manager Alex Esnaola. “Perfit provides multiple warehouse locations for its business-to-business customers to access a large variety of vendors in one location. Customers can look up pricing and inventory on-hand, as well as alternate substitutions. This flexibility was key during the recent COVID-19 pandemic. One phone call or visit to our B2B website gets consumers everything they need.

“We have warehouse locations in Grand Rapids, Mich., and Livonia, Mich. We also have satellite locations in Chicago, Ill., and Cincinnati, Ohio. We are one of the last-remaining companies that still believes in face-to-face, relationship-based business,” added Esnaola. “Many of our employees have been with Perfit for more than two decades and are race enthusiasts. We can service most customers from the Midwest in three business days or less.”

Additional Must See Racing news expected in the coming days includes an expected new streaming partner, a finalized schedule for next year, rule amendments, and new driver additions to the series.

For more information on Must See Racing, visit the series website and Facebook page.

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