zMAX Joins CARS Tour As Title Sponsor

Speedway Motorsports' zMAX Lubricants brand will serve as the title sponsor of the CARS Tour next year.

MOORESVILLE, N.C. – Things just keep getting bigger and better for the CARS Tour Late Model Series as it embarks on its 10th season of competition in 2024.

Monday afternoon at Charlotte Motor Speedway, the CARS Tour ownership group, comprised of motorsports icons Dale Earnhardt Jr., Jeff Burton, Kevin Harvick and Justin Marks, announced the addition of zMAX as the series’ new entitlement sponsor for the upcoming season and beyond.

The group also rolled out the 2024 zMAX CARS Tour schedule and confirmed the renewal of FloRacing as its official streaming partner for all 19 events.

“This year we committed ourselves to helping grow an already-established CARS Tour, and regional asphalt racing as a whole,” said Harvick. “Having the opportunity to bring on a respected brand and partner like zMAX does so much for the health and professionalism of the zMAX CARS Tour.”

Produced in Harrisburg, N.C., zMAX Micro-lubricant® is used in thousands of automobiles, trucks, motorcycles, outdoor equipment, airplanes and firearms to reduce carbon buildup, lubricate vital parts and extend engine life. Used by professionals and every-day car-lovers alike, the zMAX family of products has a prominent presence in a number of motorsports, including NASCAR, NHRA and USAC.

zMAX is manufactured by Oil-Chem Research Corporation, a division of motorsports entertainment company Speedway Motorsports.

“A zMAX partnership with the CARS Tour is a grassroots commitment to building future competitors and fans in motorsports,” said Marcus Smith, president and CEO of Speedway Motorsports. “I’d like to thank Dale, Kevin, Jeff and Justin for this opportunity. We look forward to marketing zMAX from the garage to the grandstands and we’re thrilled to see the CARS Tour returning to North Wilkesboro Speedway in 2024.”

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